Gujarat Election : Election commissioner bans Bulk SMS

The Election commissioner has banned bulk text (SMS) messaging by political parties & their members to voters in the 48 hour period before start of voting in Gujarat and Himachal Pradesh.

Indian Political parties started using IT and Mobile as a medium to spread their message to common man during LOKSABHA 2004 elections. They contact direct marketing agencies & send bulk messages at very low cost. But they wont be able to do in last 48 hours before the Gujarat election in December. Will they loose ?

I think no. The actual losers will be Telecom companies. Although they had to agree with Election commissioner , they have loose good revenue source. For political parties it should not be a big issue. Bulk SMS was one of the Communication mediums being used by Political parties like BJP & Congress. They are using websites , bulk emails , Social Networking sites like Orkut , Youtube , forums which can not be banned by Election commissioner.

One thing I don't understand is Do people vote on the basis of what they hear or read in 48 hours before the election or what the opinion they have developed on the basis of what they have seen & experienced in last 5 years ?