Jityu Hamesha Gujarat - A New Gujarati Anthem
Video : " Jityu Hamesha Gujarat " A New Gujarati AnthemI have attended Gujarati Diaras as well as Sugam Sangeet events. But for the First time I saw who is who of both the forms of Gujarati music on a same platform. And what brought them together ? It is the Spirit of Gujarat.
" Jityu Hamesha Gujarat " , Inspired from the epic war song KASUMBI NO RANG ( written by 'National Poet' Zaverchand Meghani and composed and sung by legendary singer Hemu Gadhvi) " Jityu Hamesha Gujarat" has been re-written in the context of contemporary Gujarat by Manish Bhatt ( a Mumbai based Gujarati and senior creative professional in the Ad world) and re-composed by Rajat Dholakia ( a renowned Gujarati composer in Ad world and Hindi Cinema, famous for his national awards winner background scores for PARINDA and MIRCH MASALA movies).
The lyrics of the Song "Jityu Hamesha Gujarat " reflects the non-negotiable and unshakable spirit of Gujarat in its good times of current era and even during its bad times. It also reinforces that true Gujarati spirit has never got defeated just like its world leaders Mohan Das Gandhi and Sardar Patel . The voice of Gujarati heart will never blur, fade away or defuse in the loud noise of the world. The anthem is summarised by the famous lyrics by Narmad, "JAI JAI GARVI GUJARAT".
The video features everything from the state - its sand, seas, gardens and heritage sites, celebrities and commoners, industries.It has been shot at scenic locations of Gujarat like Little Rann of Kutch ( Dasada), River Narmada / Karjan Dam, Somnath / Arabian Sea, Tithal Beach of Valsad, Khadia ni Pol of Ahmedabad ,Half constructed Bridge of Sabarmati, Gandhi Ashram, Gallops Mall Street of Ahmedabad and Adalaj ni Vav.
"Jityu Hamesha Gujarat " is sung by celebrity Gujarati singers ( Praful Dave, Aishwarya Majumdar, Padmashree Diwaliben Bhil, Ashit Desai, Hari Bharwad, Mouli Dave, Arti Munshi, Alap Desai, Hardik Dave, Shyamal Munshi, Saumil Munshi, Abhesinh Rathod, Achal Mehta, Uday Majumdar, Falguni Sheth, Dilip Dholakia, Purushottam Upadyay, Hema Desai. Hemant Chauhan, Karasan Sagathia, Keerti Sagathia, Neeraj Parikh, Biharidan Gadhvi, Damayanti Bardai, Bharti Kunchala, Viraj Upadhyay and Bijal Upadhyay).It is delighting to see Diwali Ben and Ashit desai )
The video also feature some successful people from the state in the entertainment industry like Prachi Desai ( ROCK ON fame), Miss India Earth Tanvi Vyas, serial star Nidhi Sheth and Trupti Arya Vora ( My friend Ganesha fame).
Know The Team Behind such an excellent Work :-
- Idea conceived by Manish Bhatt
- Produced and directed by Prashant Bharadwaj
- The coordination of recording and production of video and mammoth task of bringing together 25 Celebrity artistes could have been impossible without the hard work and efforts of Khantil Mehta, Nishit Shah and Deval Panchal of GOBANANAS event company.
- The Cinematography of the video was done by Mahesh Limaye, who shot Bollywood movies like Fashion, Corporate and Traffic Signal.